I couldn’t NOT blog about this! Oh Diet Coke, I may cheat on you with Pepsi Max from time to time but you will ALWAYS be my favourite!

Diet Coke takes another stylish step into fashion this Spring by announcing its second fashion collaboration with international creative genius, Karl Lagerfeld. The world-renowned designer will create not one but three new and exclusive designs for the iconic Diet Coke bottle.

Available this summer, the ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ is totally irresistible and is set to become the perfect accessory for style conscious women everywhere.

Using the light and playful elements of his identifiable trademark style, such as graphic cuts, a contrasting black and white palette and clean lines broken with colour or detailing – Karl Lagerfeld has created a bold, contemporary yet instantly recognisable collection.

Referring to his first design for Coca-Cola light in 2010, Karl Lagerfeld said, “I love this bottle but it’s time for a new one. Actually I want to do three bottles.” He also added, “I loved what we did last year but I will love 2011 even more. I’m delighted about this collaboration.”

For this collection, Karl Lagerfeld has taken inspiration from the new Diet Coke heroines; Bernadette, Eleanor and Irene, the stylish puppets will appear in the brand’s latest TV campaign launching across Europe.

All three designs feature Karl Lagerfeld’s famous and instantly recognisable silhouette – the designs are also numbered (1,2,3) which makes these beautiful bottles truly ‘must have’ collectibles.

The ‘Diet Coke Limited Edition Collection by Karl Lagerfeld’ bottles will be available individually or as a set in an exclusive stylish prism-shaped Collector’s Box created by the designer.

As well as designing the collection, Karl Lagerfeld, already a reputable photographer within the fashion industry, has shot the Diet Coke advertising campaign featuring supermodels Coco Rocha, Heidi Mount and Jeneil Williams. Just like the bottles, each of these three supermodels has a distinct, individual look whilst working in perfect harmony together.

Inspired by the Diet Coke girls, these models will bring to life the characters of the puppets and perfectly encapsulate the brand’s playful and fashionable spirit.

Karl Lagerfeld is pleased with the latest collection and campaign, he comments, “It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.”

Further exciting activity to celebrate this fashionable partnership is planned for later in the year, so watch this space…

Which bottle has caught your eye? Will you be on a mission for these? I don’t normally go in for this kind of thing, but this one just HAS to be done!

xxx

As you (UK’ers at least) probably know, this Friday, 18th March is Comic Relief!

Cafe Direct are aiming to raise tens of thousands of pounds for Comic Relief’s Red Nose Day 2011 by inviting people to get involved in the various sack racing events, complete with village fête-style stalls and entertainment they’ll be hosting across the UK. Also they’ll be providing free ‘jump in the sack’ kits so the public can get together with friends, family and neighbours to host their own fun-fuelled sack races.

Money- how do you save yours?

With so many gorgeous things to buy in the shops right now, saving money is probably the last thing on your mind (most of the time I know this is true for me) but for those of you who are good and save, how do you do it?

Personally, I’ve tried several methods…

– A money box in my room (gets raided for spare change frequently)

– Saving coppers and changing them at the bank when I have a substantial amount (works, but it is SLOW)

– Savings accounts (which frequently get raided because I just have to have something)

– A separate purse where I put cash on pay day, saving for my next trip in to town…(works well, as I do tend to forget it’s there until next pay day)

I remember opening my first bank account as a child, back in the day where you could open an account with 50p and were sent merrily on your way with a plastic case full of colouring pens and other related paraphernalia. And the excitement, as a prospective student of the freebies on offer when you opened a student account; I never did become a uni student and those offers seem to have long since vanished!

If you do have a savings account, what kind have you found to be the best? Really, mine is just a standard bank account complete with debit card. I take out the cash I need for the month on payday and try not to spend on my card unless I really want something, but recently I’ve gone shopping mad and the plastic is coming out a bit too often for my liking!

Also, are you a budgeter? I confess to OCD, especially around money and budgets and look in my desk drawer you’ll see page after page of budget related scribbling and a proper little book full of incomings via outgoings.

I guess this has been my secret to success. I don’t believe in spending what I don’t have and although it seems like I shop a lot, it is all within what I can afford and I go through phases where I don’t buy anything at all. I’m guilty of saying “I’m broke” or “I want it but can’t afford it”…because say it often enough and I start to believe it!

I’d love your feedback on your attitude to money, and how you save, if you do at all.

Or, in this economic climate do you see it pointless to save with so little return?

Just a quick heads up to you all that this week is Eating Disorders Awareness Week.

Most of you know my story and that this will ALWAYS be a cause close to my heart.

To find out how you can support the work of beat, raise awareness or make a donation click over to their website now.

Thank you
xxx

As you have probably gathered by now, I LOVE Twitter. Not only have I kept in touch with and made some fabulous friends, I have also been introduced to brands I would never otherwise have heard of.

My latest discovery is Komodo

“Joe Komodo was an 80’s teenage backpacker who returned to London more lost than found. Joe began his business in Camden Market selling souvenirs of his Asian travels and in 1988 moved into producing his own fashion line, Komodo. The Komodo label soon evolved into an international fashion brand pioneering the development of ecologically produced and fairly traded clothing in a mainstream fashion market.

Komodo has been working with the very same family run factories in Nepal India, and Bali, which he stumbled upon during his teenage travels in the early 1980’s. Working closely with the factories, Komodo has been a key influence in the SA8000 certification of the factory that they produce in, in Kathmandu, the only factory in Nepal with the European industry certification…”

Some of my favourite pieces from the A/W10 collection are

(ray shirt and otis shorts)
(ming dress)(bamboo coat)

Stunning right? And not like anything I’ve seen on the highstreet! I would happily wear it all, especially the coat!

Komodo have offered readers of adaisychaindream a fantastic 20% off the AW10 collection when you enter the code FBD-20
This is on top of the current reduction of 30%!

Simply visit the website
and enter the code at the checkout!

Let me know what you buy and what you think! Also, stay tuned for the SS11 collection, I’ve seen a sneak peek and it’s AMAZING.

xxx