I promise I haven’t gone mad with this title, I really am longing for an excuse to pull on some Wellies (well, buy some first!)
A special collaboration between British designer Matthew Williamson and Havaianas Rain boots has drawn a lot of attention to the iconic Brazilian flip-flop brand’s 2012 Fall/Winter collection. The joint project marks Havaianas’ 50th anniversary and celebration of Matthew Williamson’s 15th anniversary of his first fashion show for London Fashion Week.
As Williamson himself puts it, “both brands embody a sense of escapism and love of travel, an unabashed use of vibrant colour and flamboyance”.
Matthew Williamson has created two novel designs for the Havaianas Rain Boots line. The Brazilian brand represents a distinctive joy and optimism which Matthew appreciated, saying “I’m drawn to the way Havaianas capture playfulness and light-heartedness in their products, there is clearly an element of fun. I wanted to embrace this sensibility in the rain boots and so chose prints that were whimsical without being kitsch”.
PEACOCK RAIN BOOT: Since its introduction in 2004, Matthew Williamson’s peacock feather design has grown to symbolize his brand. For this occasion, it takes on a brand-new color harmony of monochrome with vibrant highlights of fuchsia and jade. The result is a current and refreshing new addition to the Havaianas collection.
DIGITAL RAIN BOOT: developed for Matthew Williamson’s Winter 2012 ready-to-wear collection and featured in his show on long voluminous silk gowns. This is characteristic of Matthew’s love of graphic pattern. The triangular shards are reminiscent of cascading water, perfect for splashing in puddles in the rain.
The boots retail at £85 each and have gone online & stores on 1st October.
Which design is your favourite? I’m needing the Peacock ones in my life!
xxx
*this is a scheduled post, I’m en route to Holland as you read this!*
