Very.co.uk Introduces Dee-V by Diana Vickers

Very.co.uk is excited to introduce Dee-V, The first fashion collection from the ever stylish Diana Vickers.

Known for her original sense of style, Diana’s capsule collection with Very.co.uk consists of eight key women’s wear pieces for Spring / Summer 2011 which are set to be an instant hit.

With Mad Men proving to be a mammoth fashion hit, Diana works with mid length hemlines and chic A-line styles to make the trend wearable for all, while short shift dresses showcase her homage to the swinging 60s.

Diana’s debut collection features dresses and playsuits perfect for injecting some glamour into a tired wardrobe teamed with wide leg jeans and embroidered skirts for dressed down style.

Diana says,“It’s fun with a sophisticated twist. It’s full of quirky prints and bold, fun colours. The pieces all reflect my approach to fashion, which is generally to try and have fun and I think this is what customers would expect. I want people to look at the collection and see that it has come from me.”

Behind the Scenes:Diana Vickers talks exclusively to Very.co.uk

Which is your personal favourite piece?

“Oh Gosh…I can’t believe you’re going to make me choose just one! Um… I think it’s got to be the cherry blossom print dress. It’s so cute and summery and makes a statement without being over the top.”

Who did you design the collection for? Did you have a specific person in mind?

“Just young women who have a light -hearted, flirty relationship with fashion. Women who are keen to experiment with interesting prints, retro cuts, bright and pastel colours. I’d like to think the collection will have a wide audience. There are pieces to suit different shapes with shift dresses, a-line skirts, playsuits, jersey tees and wide leg jeans. I didn’t have a set person in mind but did have an idea of the personalities I wanted to appeal to.”

What were your main influences / inspirations during the designing process?

“I looked to my key fashion icons Bridget Bardot, Kate Moss and Carey Mullingan. The film ‘An Education’ really inspired me – I love 60’s fashion with their a-line shapes, shift dresses and short hemlines and this is definitely evident in my collection.”

The collection is available NOW at Very.co.uk

I’m not usually a fan of celebrity collaborations but this one has truly captured my heart! What are your favourite pieces? I’m lusting after the jeans pictured above.

xxx